The Vision


The Greek retail market has been in transition in the last decade as the Greek economic recession, the technological changes and the shift in how consumers shop have taken a huge toll on traditional retail.

As the owner and operator of the three market-leading shopping and leisure destinations in Greece ( The Mall Athens, Golden Hall, and Mediterranean Cosmos), Lamda Development envisions to embrace the ecosystem of innovation and startup entrepreneurship and foster new business ideas and models by engaging current and new stakeholders, including key local and international retailers as well as talented startuppers.

ReTech Innovation Challenge aims to build a dynamic community of innovative thinking at the intersection of the Greek retail market, the shopping centers’ needs, and the dynamic Greek startup community of entrepreneurs. To help the Greek retail market become more open-minded, tech savvy, extrovert and solution-oriented industry.

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